The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, communications, and correspondence. Telcoe’s new brand assets include a simplified logo that is member-focused, a positioning statement “make more. save more. get more.” that sets Telcoe apart from other financial institutions, an updated website, and other visual communications that utilize simple, bold graphics that convey the importance of each Telcoe member as well as a new tagline “members first.” that speaks volumes as to the total commitment that Telcoe has to its members.
Sarah Mosley, President and Chief Executive Officer at Telcoe, said, “Building on Telcoe’s rich history with a new brand will convey the emotional connection between the Telcoe brand and its current and existing members. We hired Group Five West Marketing and Advertising to help us build a strategy and approach to the rebrand and we couldn’t be more pleased.”
Group Five West is honored to be the marketing and advertising firm for Telcoe Federal Credit Union.