Do you have a marketing plan for 2021?

All businesses need a marketing plan.

The plan should provide a consistent approach so that a company can continue to attract and retain customers and promote its brand, products, and services.

It should include research, information, past marketing performance history, and a plan for creating future marketing and advertising strategies.

Without a marketing plan, a business can have many ideas, opinions, and strategies floating around without cohesion.

Why do you need a marketing plan?

A marketing plan puts research, ideas, and plans all in one place, and it should:

· Define your core messaging

· Create a cohesive brand voice, vision, and style.

· Meet a budget that matches your goals.

· Offer tracking processes to measure and optimize campaigns.

· Be flexible and adapt as you see what's working and what's not.

When's the best time to produce a marketing plan?

Any time is right to create a marketing plan. But the best time to make a marketing plan is:

At the beginning of the year or the end of the year, so there are plans for the year ahead.
When launching a new business, so you have a plan to help you grow and scale your business.
When launching a new product, service, or category in your business, so you know how to capture a new market.
The moment you realize you don't have one because it's never too late to start to reap the benefits of having an existing or new business marketing plan.