Do you have a marketing plan for 2021?
All businesses need a marketing plan.
The plan should provide a consistent approach so that a company can continue to attract and retain customers and promote its brand, products, and services.
It should include research, information, past marketing performance history, and a plan for creating future marketing and advertising strategies.
Without a marketing plan, a business can have many ideas, opinions, and strategies floating around without cohesion.
Why do you need a marketing plan?
A marketing plan puts research, ideas, and plans all in one place, and it should:
· Define your core messaging
· Create a cohesive brand voice, vision, and style.
· Meet a budget that matches your goals.
· Offer tracking processes to measure and optimize campaigns.
· Be flexible and adapt as you see what's working and what's not.
When's the best time to produce a marketing plan?
Any time is right to create a marketing plan. But the best time to make a marketing plan is:
At the beginning of the year or the end of the year, so there are plans for the year ahead.
When launching a new business, so you have a plan to help you grow and scale your business.
When launching a new product, service, or category in your business, so you know how to capture a new market.
The moment you realize you don't have one because it's never too late to start to reap the benefits of having an existing or new business marketing plan.
If your business fits into any of these scenarios, it's time to get started!
Click here to see the results that a marketing plan made for these Group Five West clients.