LITTLE ROCK, AR – June 25, 2025  – Group Five West, Inc., a full-service marketing and communications agency, today announced the promotion of Nicole Hemme to Vice President. This appointment strengthens the agency's multi-generational leadership and commitment to innovative marketing solutions. Nicole Hemme, a third-generation leader and partner in the family-owned agency, brings traditional expertise and modern digital skills to her new role. A University of Arkansas alumna, Hemme has consistently delivered exceptional client outcomes. Her comprehensive skill set includes marketing strategy, campaign management, budget oversight, market analysis, public relations, and brand management. Hemme is also a Certified Digital Marketing Professional, a WIX Website Platform Partner Creator, a Leadership Greater Little Rock XXXIX graduate, and is currently enrolled in the Leadership Benton County Program. "Nicole's promotion marks a significant milestone for Group Five West. Her proven expertise and understanding of our agency's legacy and client-first philosophy position us strongly for continued innovation and expansion," said Lisa Hemme, CEO and President. "Her leadership will be instrumental as we stay on the cutting edge of creative and digital services and forge new client partnerships." About Group Five West, Inc.: Group Five West is a full-service marketing, advertising, and public relations agency with a legacy dating back to 1969. It has expertise in developing custom, data-driven strategies built on a foundation of memorable creative and targeted digital solutions to help businesses expand their reach and achieve their objectives while delivering measurable results. Learn more at   https://www.groupfivewest.com/ .

In the dynamic world of construction, building a strong brand and consistently winning new projects are essential for sustained growth. For a prominent company like Baldwin & Shell , managing every aspect of their marketing in-house became increasingly challenging. They needed a strategic partner, a team that could seamlessly integrate with their operations and elevate their marketing efforts across the board. That's where Group Five West Advertising  stepped in, forging a 25-year partnership built on trust, innovation, and remarkable results. The Challenge: A Crossroads for In-House Marketing Before joining forces with Group Five West, Baldwin & Shell faced a significant hurdle: they needed a marketing partner that could work with them for all marketing needs.  Their internal resources were stretched thin, and they recognized that handling everything in-house was no longer sustainable for their growth trajectory. They explicitly needed a comprehensive plan to get their marketing back on track and drive their business forward. The Solution: A Full-Service Partnership Built to Last Group Five West didn't just offer services; we became an extension of the Baldwin & Shell team. Our collaboration began with a foundational step 25 years ago: we crafted an updated logo  that captured their enduring strength and vision. From that point forward, we served as their full-service marketing partner , developing and implementing a tailored strategy that encompassed a wide array of services: Logo Design & Tagline Creation:  Beyond the initial logo update, we developed the powerful and timeless tagline, " Building Relationships ," which perfectly encapsulates their core values and approach to business. Brochure Design:  To target specific growth areas, we designed distinct brochures for each industry  Baldwin & Shell sought to expand into, ensuring their capabilities were clearly communicated to relevant audiences. Social Media Management:  We developed and executed strategic social media campaigns , highlighting initiatives like "Women In Construction" and showcasing their impressive project highlights , boosting their online presence and engagement. RFP/RFQ & PowerPoint Design:  To help them win critical bids, we created customized RFP/RFQ designs  and compelling PowerPoint presentation designs , ensuring their proposals were professional, persuasive, and visually impactful. Website Design:  We developed a modern and intuitive website design  that served as a central hub for their extensive portfolio and services, providing a strong digital foundation. Video Production:  To tell their story in a dynamic way, we handled video production , creating engaging content that showcased their expertise and projects. Print Materials & Email Marketing:  We meticulously managed all their essential print materials , including business cards, letterhead, and project pages, ensuring brand consistency. Additionally, we executed multiple targeted email marketing campaigns  to nurture leads and maintain client relationships. The Results: Building Success, Project by Project Our enduring partnership with Baldwin & Shell led to tangible and impactful results that significantly enhanced their business development efforts: Increased Project Wins:  Through our refined RFP/RFQ designs and strategic support, Baldwin & Shell saw a remarkable 50% increase in RFP/RFQ project wins . This directly translated into more valuable contracts and significant business growth. Enhanced Social Media Engagement:  Our targeted social media campaigns resonated with their audience, leading to a substantial 75% increase in social media engagement . This boosted their brand visibility and fostered a more connected community online. Client Testimonial: A Friendship Forged in Success The depth of our partnership is perhaps best captured by the heartfelt words of Bobby Gosser, President & CEO of Baldwin & Shell : "It has been a pleasure knowing you have had my back and the company's best interest at heart for several years in the past and recently. I found a friend when our company was at a real crossroads, and I know I could count on you. Thanks for all you have done to get us where we are today. We are forever grateful." Partner with Group Five West: Your Full-Service Marketing Solution The 25-year success story of Baldwin & Shell is a powerful testament to the value of a dedicated, full-service marketing partner. Group Five West Advertising is committed to helping businesses navigate their marketing challenges, achieve their growth objectives, and build lasting relationships with their clients. If your company is at a crossroads and needs a comprehensive marketing solution that delivers measurable results, contact Group Five West Advertising today. Let's discuss how we can become your trusted partner in building your business's future.

In today's competitive landscape, building a strong brand and generating new business opportunities are critical for any company's success. This is especially true for commercial electrical companies like Gigerich Electrical, who sought to expand their reach and showcase their expertise to a wider audience. Group Five West Advertising was proud to partner with them on this journey, delivering a comprehensive digital marketing strategy that yielded exceptional results. The Challenge: Illuminating Gigerich Electrical's Potential Before collaborating with Group Five West, Gigerich Electrical faced a significant challenge: Gigerich Electrical was looking for better brand recognition and more business opportunities.  They possessed a strong foundation of quality work and satisfied clients, but their online presence didn't fully reflect their capabilities or attract the scale of projects they desired. As a commercial electrical company with a diverse portfolio, they needed to amplify their message and reach potential clients more effectively. The Solution: A Tailored Approach to Digital Dominance Group Five West understood that a one-size-fits-all approach wouldn't suffice. We collaborated closely with Gigerich Electrical to develop and implement a tailored strategy that encompassed several key areas of digital marketing: Web Design:  We created a modern and sophisticated new website that served as the central hub for Gigerich Electrical's online presence. This included dedicated project pages showcasing their diverse portfolio, detailed service descriptions, an intuitive contact page, and a robust careers portal to attract top talent. The new site was designed to be user-friendly, visually appealing, and optimized for conversions. Search Engine Optimization (SEO):  To ensure Gigerich Electrical's new website reached its target audience, we implemented a comprehensive SEO strategy. This involved strategic keyword research, on-page optimization, and technical SEO improvements to boost their search engine rankings and drive organic traffic. Social Media Management:  Recognizing the power of social media for brand building and engagement, we developed a monthly social media calendar. This allowed for consistent and strategic posting, including compelling testimonials from satisfied clients, eye-catching project highlights, and detailed service descriptions. This ensured Gigerich Electrical's expertise and value proposition were consistently showcased to customers and potential clients across their social media accounts. Video Production:  To add a dynamic and engaging element to their brand story, we produced a short, impactful branding video. This visually compelling content helped to effectively communicate Gigerich Electrical's professionalism, reliability, and commitment to excellence. The Results: Powering Up Business Growth Our partnership with Gigerich Electrical led to tangible and impactful results that significantly boosted their business growth: Website Traffic and Leads:  Through our combined efforts in web design and SEO, Gigerich Electrical saw a 110% increase in website traffic  and a remarkable 112% rise in qualified lead inquiries.  This meant more potential clients were finding them online and actively expressing interest in their services. Social Media Engagement and Growth:  Our strategic social media management led to a substantial improvement in their online presence. Gigerich Electrical experienced an impressive 120% improvement in social media engagement  and grew their follower count by an impressive 111%.  This increased visibility and interaction helped to solidify their brand authority and build a stronger community around their business. Client Testimonial: A Testament to Success The true measure of our success lies in the satisfaction of our clients. Scott Brown, Vice President | COO of Gigerich Electrical, shared his enthusiastic feedback: "I just want to start with one word...WOW. Group Five West did an awesome job on our new website. I knew that Group Five West would do the best job for Gigerich within a few minutes of our first conversation. We recommend anyone seek out the awesome services that Group Five West provides." Partner with Group Five West and Illuminate Your Business Potential The success story of Gigerich Electrical is a testament to the power of a well-executed digital marketing strategy. Group Five West Advertising is dedicated to helping businesses like Gigerich Electrical achieve their goals through expert web design, targeted SEO, engaging social media management, and compelling video production. If you're looking to enhance your brand recognition, attract more business opportunities, and power up your online presence, contact Group Five West Advertising today. Let's discuss how we can illuminate your potential and drive real, measurable results for your business.