Win More Projects: How Baldwin & Shell Partnered with Group Five West to Build Success

In the dynamic world of construction, building a strong brand and consistently winning new projects are essential for sustained growth. For a prominent company like Baldwin & Shell, managing every aspect of their marketing in-house became increasingly challenging. They needed a strategic partner, a team that could seamlessly integrate with their operations and elevate their marketing efforts across the board. That's where Group Five West Advertising stepped in, forging a 25-year partnership built on trust, innovation, and remarkable results.

The Challenge: A Crossroads for In-House Marketing

Before joining forces with Group Five West, Baldwin & Shell faced a significant hurdle: they needed a marketing partner that could work with them for all marketing needs. Their internal resources were stretched thin, and they recognized that handling everything in-house was no longer sustainable for their growth trajectory. They explicitly needed a comprehensive plan to get their marketing back on track and drive their business forward.

The Solution: A Full-Service Partnership Built to Last

Group Five West didn't just offer services; we became an extension of the Baldwin & Shell team. Our collaboration began with a foundational step 25 years ago: we crafted an updated logo that captured their enduring strength and vision. From that point forward, we served as their full-service marketing partner, developing and implementing a tailored strategy that encompassed a wide array of services:

• Logo Design & Tagline Creation: Beyond the initial logo update, we developed the powerful and timeless tagline, "Building Relationships," which perfectly encapsulates their core values and approach to business.

• Brochure Design: To target specific growth areas, we designed distinct brochures for each industry Baldwin & Shell sought to expand into, ensuring their capabilities were clearly communicated to relevant audiences.

• Social Media Management: We developed and executed strategic social media campaigns, highlighting initiatives like "Women In Construction" and showcasing their impressive project highlights, boosting their online presence and engagement.

• RFP/RFQ & PowerPoint Design: To help them win critical bids, we created customized RFP/RFQ designs and compelling PowerPoint presentation designs, ensuring their proposals were professional, persuasive, and visually impactful.

• Website Design: We developed a modern and intuitive website design that served as a central hub for their extensive portfolio and services, providing a strong digital foundation.

• Video Production: To tell their story in a dynamic way, we handled video production, creating engaging content that showcased their expertise and projects.

• Print Materials & Email Marketing: We meticulously managed all their essential print materials, including business cards, letterhead, and project pages, ensuring brand consistency. Additionally, we executed multiple targeted email marketing campaigns to nurture leads and maintain client relationships.

The Results: Building Success, Project by Project

Our enduring partnership with Baldwin & Shell led to tangible and impactful results that significantly enhanced their business development efforts:

• Increased Project Wins: Through our refined RFP/RFQ designs and strategic support, Baldwin & Shell saw a remarkable 50% increase in RFP/RFQ project wins. This directly translated into more valuable contracts and significant business growth.

• Enhanced Social Media Engagement: Our targeted social media campaigns resonated with their audience, leading to a substantial 75% increase in social media engagement. This boosted their brand visibility and fostered a more connected community online.

Client Testimonial: A Friendship Forged in Success

The depth of our partnership is perhaps best captured by the heartfelt words of Bobby Gosser, President & CEO of Baldwin & Shell:

"It has been a pleasure knowing you have had my back and the company's best interest at heart for several years in the past and recently. I found a friend when our company was at a real crossroads, and I know I could count on you. Thanks for all you have done to get us where we are today. We are forever grateful."

Partner with Group Five West: Your Full-Service Marketing Solution

The 25-year success story of Baldwin & Shell is a powerful testament to the value of a dedicated, full-service marketing partner. Group Five West Advertising is committed to helping businesses navigate their marketing challenges, achieve their growth objectives, and build lasting relationships with their clients.

If your company is at a crossroads and needs a comprehensive marketing solution that delivers measurable results, contact Group Five West Advertising today. Let's discuss how we can become your trusted partner in building your business's future.