Northeast Arkansas Federal Credit Union engaged Group Five West for a comprehensive rebranding and strategic marketing plan that addressed a name change and appealed to existing and prospective members. We renamed the credit union and developed a compelling branding story that we used to craft a new website, email and digital marketing campaigns, social media management, and outdoor advertising. The result is a complete and unified approach to the marketplace that the credit union can leverage for continued success and increased opportunities for new membership.
From our initial conversation, Group 5 West immediately understood the challenges and opportunities facing our brand and marketing strategy. Their solution for the credit union was detailed, creative, and made sense for our institution. We are proud to partner with them!
Director of Marketing & Business Development
Success Credit Union