We know how to find the emotional connection between the brand and its customers.
Northeast Arkansas Federal Credit Union interviewed Group Five West and shared some of their marketing challenges, short-term goals, and long-term goals. The result of that interview was NEAFCU hiring Group Five West to provide a comprehensive marketing plan for the credit union.
Group Five West developed a new name and total rebrand for Northeast Arkansas Federal Credit Union. NEAFCU is now Success Credit Union. The new name describes how the credit union views its members, its employees, and its commitment to the Northeast Arkansas communities it serves. Additional projects included: new logo, tagline, collateral materials, digital marketing, website redesign, outdoor advertising, email marketing, and an incredibly active and engaging social media campaign. Each medium is designed to drive new business opportunities to the credit union for years to come.
From our initial conversation, Group 5 West immediately understood the challenges and opportunities facing our brand and marketing strategy. Their solution for the credit union was detailed,
and made sense for our institution. We are proud to partner with them!
Director of Marketing & Business Development