Midsouth Castors and Equipment


Challenge

MidSouth Casters & Equipment in Memphis, TN, was looking for a way to build its brand and grow its presence throughout the Mid-South.

Solution

Group Five West provided marketing consulting services and prepared a strategic plan to help build the brand and increase market share. The plan included a logo design, a new website, collateral material production, email marketing campaign, and a direct marketing campaign that targeted several niche markets.

Results

747 new customers that were a trackable result of the direct marketing and email marketing program. Increased website traffic, 82% of which are new visitors.

747 New customers within 18 months

"One of the most valuable things about working with Group Five West is that they are a group of great listeners and work hard to understand the customer, and in turn translates that into a successful end result. They are very responsive, great communicators and deliver what they promise."

-Don Adams / President

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