Let's face it; company owners and marketing professionals have an enormous amount on their plates. With marketing becoming more complex, it seems that responsibilities are growing nearly every day.
Keeping pace with technology and rapidly changing trends can be overwhelming. This is especially true if your company wants you to sell more with less.
1) Measurement is becoming more sophisticated
There are more expectations than ever to be able to prove strategies are effective via data and analytics. New technologies exist enabling companies to make more data driven decisions when deciding where to spend their budgets.
2) Account based marketing enables precision targeting at scale
With newer technology available and more powerful CRM's account based marketing has become easier than ever. Tools like LinkedIn's Sales Navigator make prospecting and funnel building for sales teams highly efficient. Being able to easily find key individuals within organizations and send them a customized message is a powerful way to communicate with targeted accounts.
3) Influencer marketing extends reach
More executives are finding out that their personal brand can drive tremendous exposure for their company and extend the reach of campaigns. In the past, most high-level executives remained largely anonymous on social media and preferred to do all of their branding and marketing using the company logo.
It's also important that a company reaches out to influencers in your industry and brings them into your community. It's not enough to just have a lot of followers these days.
Influencers provide your company with social proof and exponentially expand the reach of your marketing message.
4) Native advertising drives engagement
Targeted ads on social media sites like Facebook are enabling companies to zero in on their audience with greater effectiveness. Native advertising is one of the most efficient ways to drive traffic to your website.
When your content reaches the feeds of people that have indicated an interest in your subject matter, the click rate goes up substantially. This enables you to generate massive amounts of traffic to a landing page where a customer can buy your product or signup for your service.
5) Video is the new content king
Social media platforms like Facebook, Snapchat, beBee, and Instagram all rolled out their video features long before most, but now almost everyone offers this feature. Early adopters are seeing fantastic reach on their videos.
The ability to reach an audience with on-platform videos is a game changer for marketers.
Companies should encourage their thought leaders to make videos on social media.
6) Hire a marketing professional to manage the process
To make the most of a marketing budget, hire a professional who can guide you through the process. This is not a place where you want to “guess” at what to do, or which medium to be a part of for your particular product or service.
Staying ahead of the trends can often be the key differentiator for brands on how far they can stretch their budget.
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