When it comes to web design, there’s no need to settle for a second-rate design. Here are 9 ways to make your website look like the Big Brands:
1. Follow the hottest trends
Big name brands regularly update their websites to keep up with the latest trends in web design. Since even less web-savvy audiences can quickly spot an outdated website, companies know that having modern visuals and effects on their site is an important way to impress customers and showcase their products.
2. Establish your brand
Major companies have clearly established branding and designated target markets. They use everything from fonts, colors and the tone of their content to emphasize their brand and speak directly to their audience. Successful companies will use consistent branding in all of their marketing efforts, from websites and TV commercials to social media and print ads.
3. Less is more
We know you’ve got lots you want to say on your website, but the truth is that, when it comes to web design, less is more. This goes not only for content but colors, fonts and images as well. Websites that are stuffed with too many design elements often look messy and can be overwhelming to visitors, so keep it simple.
4. Put your products in the spotlight
To sell like a pro, you want your products to look irresistible! If you have an eCommerce website, your products should take center stage on your homepage. Then, make it obvious to your visitors where they need to click to buy your wares.
5. Make navigation a no-brainer
To help your customers find what they are looking for, make sure your menu is clear and organized. If you have a complex site with many pages, consider including a menu of links in your footer as well. On long scrolling websites, you can include anchor links that will take your visitors to the exact spot on the page where they want to be.
6. Provide support
In a local business, a great salesperson will chat with their customers, offer tips on what to buy and answer any questions their customers might have. But while you can’t be there live with the people browsing your website, there are still plenty of ways to offer them top-notch support. The more accessible you are online, the more you will be able to reassure your customers and successfully close sales.
7. Build trust in your business
Your website should boost your credibility and establish your business as trustworthy. To help visitors connect to your business and brand, include a detailed About page that lets your softer, more personal side shine through. This page is an amazing opportunity to establish a human connection with your readers. Write the “inside” story of your business and consider highlighting your staff members with photos and bios.
8. Be mobile
More than half of web traffic today comes from mobile devices. That means having an easy-to-navigate, super-stunning mobile website is no longer an option. Your mobile site needs to be just as stellar as your desktop one.
9. Beef up your social media streams
One of the tricks to looking like you’re a big league player is to have a strong online presence. In today’s competitive online market, a website alone is not enough; you need to be active on social media as well. From Facebook and LinkedIn to Pinterest, Twitter and Instagram, you want to get your business and brand out there on as many channels as possible.
Contact Group 5 West and we will help you strategize for long-term success.
810 WEST SECOND STREET • LITTLE ROCK, AR 72201 • 501.372.7151 • 501.372.3089 (f)
MEMPHIS, TN 38018 • 901.624.3956 • www.groupfivewest.com