Jay-ton Concrete Construction hired Group Five West to showcase their completed projects to potential prospects across the United States. Our work included building a website and developing a comprehensive marketing plan targeting Jay-ton’s niche markets through collateral print materials and direct marketing campaigns. The strategy steadily increased new bid opportunities, increased brand awareness, and a 152% increase in website traffic within the first 120 days. Additionally, our email campaign yielded an open rate twice the industry average.
We hired Group Five West four years ago to provide a marketing plan for our company. Since, they have created our company brand, designed and produced our company website, email marketing, direct marketing, and our company brochure. Email marketing is one of our most successful marketing tools. Our open rates are above the industry average and most importantly we are receiving new business opportunities because of our consistent approach to the marketplace.
DeWayne Huffman,
Business Development - Pre-Construction
Jay-ton Concrete Construction Company
Burlison, TN
