Validation of a
brand takes place when prospects
are converted to customers.
Jay-ton Concrete Construction hired Group Five West to build a new website that would better showcase their completed projects throughout the United States to potential prospects. Once the website project was complete, we were asked to work on a marketing plan.
Increase in Website Traffic
Open Rate from Email Marketing
Group Five West provided a comprehensive marketing plan. The plan included: a new website design, collateral print materials, and an email and direct marketing campaign that all targeted Jay-ton’s niche markets. Jay-Ton saw a steady increase in new bid opportunities.
They also saw increased brand awareness from both existing and prospective clients. Their website traffic increased 152% within the first 120 days and an open rate from an email campaign that was twice the industry average.
We hired Group Five West four years ago to provide a marketing plan for our company. Since, they have created our company brand, designed and produced our company website, email marketing, direct marketing and our company brochure. Email marketing is one of our most
marketing tools. Our open rates are above industry average and most importantly we are receiving new business opportunities because of our consistent approach to the marketplace.
Business Development - Pre-Construction