Consumers evaluate, make judgements and take action
when they feel an emotional response.
SERVICES PROVIDED
Marketing Strategy
Logo Design
Brand Collateral
Trade Publication Ads
Graphic for Vehicles
Direct Marketing
Email Marketing
Social Media
Facebook Advertising
Marketing Consulting
Habitat for Humanity of Central Arkansas was looking for a professional marketing approach that would reach potential donors and retail customers who wanted to donate items to their ReStores. Also, the program needed to communicate their mission to the Central Arkansas area in a streamlined and engaging way.
CHALLENGE
RESULT
RESULT
To ease confusion on how Habitat for Humanity of Central Arkansas and ReStore were connected to one another, Group Five West designed a way for the two logos to appear together so that the general public could quickly grasp that the two entities were related. In addition, we added a tagline that would convey their purpose. Group Five West also redesigned a new website, created trade publication advertising, provided new graphics for their pickup vehicles, and created a consistent engaged-driven social media campaign that enforced the Habitat mission.
We have worked with Group Five West for the past year, and it has been a truly wonderful, educational experience. The agency staff has become family, and as clients, we have become part of that family. Simply put, we
trust
them. Because of how fully they understand their clients' needs, their creative product is beautiful, effective and perfectly on-brand. Their guidance and support has helped us reach more people than ever before with precise, effective fully integrated strategies.
Becky Pittman
Marketing Coordinator