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Habitat for Humanity of Central Arkansas was looking for a professional marketing approach that would reach potential donors and retail customers who wanted to donate items to their ReStores. Also, the program needed to communicate their mission to the Central Arkansas area in a streamlined and engaging way.


To ease confusion on how Habitat for Humanity of Central Arkansas and ReStore were connected to one another, Group Five West designed a way for the two logos to appear together so that the general public could quickly grasp that the two entities were related. In addition, we added a tagline that would convey their purpose. Group Five West also redesigned a new website, created trade publication advertising, provided new graphics for their pickup vehicles and created a consistent engaged-driven social media campaign that enforced the Habitat mission.

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We have worked with Group Five West for the past year, and it has been a truly wonderful, educational experience. The agency staff has become family, and as clients, we have become part of that family. Simply put, we trust

them. Because of how fully they understand their clients' needs, their creative product is beautiful, effective and perfectly on-brand. Their guidance and support has helped us reach more people than ever before with precise, effective fully integrated strategies.


Becky Pittman

Marketing Coordinator



Marketing Strategy

Logo Design

Brand Collateral

Direct Marketing

Trade Publication Ads


Beyond Cotton

Graphic for Vehicles

Email Marketing

Social Media

Facebook Advertising

Marketing Consulting

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