Delta Materials Handling in Memphis, Tennessee, wanted to implement an updated marketing approach to target markets. They wanted to showcase the company’s long history and increase avenues for new business opportunities by using new marketing mediums.

Group Five West created a clean, modernized corporate logo to freshen up their existing brand and in addition designed several service-specific logos to showcase the client’s depth of offerings.  Other deliverables included a total redesign of collateral print materials, direct marketing, and email marketing campaigns in order to offer a consistent look to the brand.

Instead of rebuilding the company website from scratch, we worked in partnership with the clients existing website company to update graphics, simplify menus, and offer visitors a streamlined experience. The result was a cleaner, easier to navigate the website and significant cost savings by building on an existing platform.  In addition, all social media channels were populated with industry-related content to build the company’s SEO and offer a better position for the customer in keyword website searches.