Anthony Forest Products wanted a marketing plan of action that would reach potential prospects that ultimately specify their lumber products. The approach needed to work across several marketing mediums and be trackable for measurement of ROI.

Group Five West created a national trade publication advertising campaign that uniquely positioned Anthony as the industry leader. Also, we designed a targeted and trackable direct marketing campaign that encouraged visits to the Anthony website. Also, we added an email marketing campaign that distributed to several different prospective market segments. The first email release resulted in an open rate that was twice the industry average.