Beyond Cotton was looking for a brand-building strategy that could provide a roadmap for showcasing its unique clothing lines, increasing sales, keeping the brand relevant, and assisting in building new relationships with potential customers.
Group Five West started by creating and adding a tagline to the store logo for an immediate identifier and set the brand apart. We designed and built a new Shopify website to showcase modern clothing collections. We initiated comprehensive email marking, digital and social media marketing, and texting campaigns for a consistent approach to the target markets. Monthly performance reports are generated to track the effectiveness of the campaigns and sales revenue figures.