Group Five West developed a new name and total rebrand for Northeast Arkansas Federal Credit Union. NEAFCU is now Success Credit Union. The new name describes how the credit union views its members, its employees, and its commitment to the Northeast Arkansas communities it serves. Additional projects included: new logo, tagline, collateral materials, digital marketing, website redesign, outdoor advertising, email marketing, and an incredibly active and engaging social media campaign. Each medium is designed to drive new business opportunities to the credit union for years to come.