A little

light reading

Marketing a small business isn’t easy. There are tight budgets to worry about, niche markets to satisfy, and the constant demands of other marketing obligations. But on the flip side, marketing a small business is incredibly exhilarating. In a small business context,...

April 4, 2017

1. Improve on customer experience. Customer experience ranks as one of the most important tools for increasing loyalty and advocacy. The secret to satisfying your customers lies in providing them with superior customer experience. A study conducted by the White House O...

March 3, 2017

There are a number of shifts that explain the decline in customer loyalty: 1. Failing to keep up with consumer expectations: Declining customer loyalty has been an issue even for companies that invest heavily in improving their service. Customers don’t care that the se...

February 27, 2017

That's why the most successful people, regardless of what they're trying to accomplish, strive to incorporate five simple rules into their daily habits. If you want to be a successful learner, make sure to: 1. Read. A lot. When you first discovered the joy of...

January 5, 2017

I hate seeing money lost to wasted marketing. After talking to hundreds of small business owners, I’ve discovered many inadvertently waste much of their budget on misused or ineffective tactics and tools. Marketing budgets for small companies are already too tight, an...

September 19, 2016

1. Cash is king

When business is strong, you have the cash flow necessary to support an advertising campaign. Business is, by its very nature, cyclical. Even the strongest company has its down periods—it’s merely a question of when they’ll hit and how long they’ll last.


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