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Marketing a small business isn’t easy. There are tight budgets to worry about, niche markets to satisfy, and the constant demands of other marketing obligations. But on the flip side, marketing a small business is incredibly exhilarating. In a small business context,...

April 4, 2017

1. Improve on customer experience. Customer experience ranks as one of the most important tools for increasing loyalty and advocacy. The secret to satisfying your customers lies in providing them with superior customer experience. A study conducted by the White House O...

March 3, 2017

There are a number of shifts that explain the decline in customer loyalty: 1. Failing to keep up with consumer expectations: Declining customer loyalty has been an issue even for companies that invest heavily in improving their service. Customers don’t care that the se...

November 7, 2016

1. Follow the hottest trends. Big name brands regularly update their websites to keep up with the latest trends in web design. Since even less web-savvy audiences...

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