A little

light reading

8 Things You Need to Understand About Social Media 1. Social Media is a Long Term Strategy There are very few brands that have instant fame and exponential growth on social media, just as there are very few overnight successes in business.

April 4, 2017

"We have worked with Group Five West for the past year, and it has been a truly wonderful, educational experience. The agency staff has become family, and as clients, we have become part of that family. Simply put, we trust them. Because of how fully they understa...

April 4, 2017

1. Improve on customer experience. Customer experience ranks as one of the most important tools for increasing loyalty and advocacy. The secret to satisfying your customers lies in providing them with superior customer experience. A study conducted by the White House O...

March 3, 2017

There are a number of shifts that explain the decline in customer loyalty: 1. Failing to keep up with consumer expectations: Declining customer loyalty has been an issue even for companies that invest heavily in improving their service. Customers don’t care that the se...

January 5, 2017

I hate seeing money lost to wasted marketing. After talking to hundreds of small business owners, I’ve discovered many inadvertently waste much of their budget on misused or ineffective tactics and tools. Marketing budgets for small companies are already too tight, an...

November 7, 2016

1. Follow the hottest trends. Big name brands regularly update their websites to keep up with the latest trends in web design. Since even less web-savvy audiences...

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November 13, 2019

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