Baldwin & Shell
Challenge Baldwin & Shell Construction Company in Little Rock, AR, was in the process of a very large transition from one CEO to another. The company required a strategic, fast-paced marketing plan that would allow both the public announcement and the internal employees to clearly follow the change of leadership while maintaining and building on an already successful brand. The turn around time on the strategic plan and its implementation is six weeks. Solution Group Five
Supreme Fixture Company
Challenge Supreme Fixture Company in Little Rock, AR, was opening a new retail store that specialized in selling commercial kitchen equipment and supplies. They were looking for a way to introduce the store to a variety of markets. Solution Group Five West developed a complete marketing program that would introduce the store to professional chefs, restaurant owners, and high-end residential customers.
The program included: a company brochure, direct marketing campaign, tr
Top 5 Tips for Implementing ‘Conversational Marketing’
It turns out that to truly drive customer loyalty, the most important factor is reducing customer effort, according to Harvard Business Review. However, decreasing customer effort is easier said than done, but conversational marketing could provide the winning formula. By offering customers the opportunity for a two-way conversation and combining technology with human expertise, businesses can significantly better their customer service and considerably improve the ease at wh
5 Ways to Up Your Email Game
1. Create effective subject lines It increases the odds of having your message read. Good subject lines are unique, specific, and urgent while implying that there is value inside the email. 2. Keep messaging short and sweet Time is precious, and attention spans are short. Keep your email under 150 words. 3. Ask for a response. Want them to contact you? Prompt them to call. Want them to buy your product? Invite them to do so. 4. Target the perfect delivery time Modify your mes
Company Website Need An Update?
1. How Long Has It Been Since You Last Updated Your Site?
2. Is Your Website Mobile-Friendly?
3. Is Your Website Secure?
4. Images And Fo
6 Social Media Trends to Prepare for in 2018
When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in analytics allow you to track and improve your efforts over time. Plus, all the free social-media tools make it easy to use and maintain an active presence. As you look ahead to 2018 and b
