What is Inbound Marketing?
Inbound marketing focuses on grabbing the attention of potential customers using helpful and engaging content that leads people to your webs
New Year’s Resolutions For Your Business
Try Something New Be curious. Try a new form of advertising, like Google AdWords, Facebook Advertising, Direct Mail, or Email Campaigns. Post More Make time to share business updates and news on social media. Think about where your potential customers spend a lot of their time! Rather than trying to come up with something new every day or week, sit down and plan out posts for the next few months. Get Organized Are you working off of 23 sticky notes, a note pad, 12 Excel sheet
Telcoe Federal Credit Union's New Look
The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, communications, and correspondence. Telcoe’s new brand assets include a simplified logo that is member-focused, a positioning statement “make more. save more. get more.” that sets Telcoe apart from other financial institutions, an updated website, and other visual communications that utilize simple, bold graphics that convey the importance of each Telcoe member as well as a new tagline
Arrow Plumbing - Challenge & Solution
Challenge Arrow Plumbing Company in Little Rock AR, was seeking ways to update their brand, increase sales and grow marketshare. Solution Group Five West provided marketing consulting services, analyzed the client’s current market position and developed a multi-level strategy that included a comprehensive 24-month branding and marketing program. The company logo was redesigned to increase name recognition in the marketplace. A graphic-driven direct marketing and print ad ca
Your Blog Posts Need More Statistics: Why And How To Get Them
Your blog posts are full of words, but how many numbers do they contain? Well, here’s a statistic for you: there are roughly 30.6 million bloggers in the United States alone. And amidst the consumer trust crisis, if you aren’t giving your readers the facts necessary to back up your points and establish trust, it’ll be more likely for you to get filtered out as white noise. But are statistics really that important to make a good blog post? And if so, how can you get them? The
Midsouth Castors and Equipment
Challenge MidSouth Casters & Equipment in Memphis, TN, was looking for a way to build its brand and grow its presence throughout the Mid-South. Solution Group Five West provided marketing consulting services and prepared a strategic plan to help build the brand and increase market share. The plan included a logo design, a new website, collateral material production, email marketing campaign, and a direct marketing campaign that targeted several niche markets. Results 747 new
