
Group Five West Smart Marketing™ Named Agency of Record for Bearden Bressinck
LITTLE ROCK, October 21, 2021 /-- Group Five West Smart Marketing ™, has been named agency of record for Bearden Bressinck of Little Rock. Bearden Bressinck hired the Group Five West Smart Marketing™ team to create a brand for the company and build a comprehensive marketing plan to take them forward for the next two years. Group Five West will handle branding and logo design, website design, digital advertising, social media, email marketing, and print support services. "A lo

Beyond Cotton Hires Group Five West Smart Marketing™ As Its Agency Of Record
LITTLE ROCK, September 28, 2021 /-- Group Five West Smart Marketing ™, has been named agency of record for Beyond Cotton Boutique of Little Rock. Beyond Cotton hired the Group Five West Smart Marketing™ team to manage the brand's overall marketing strategy and messaging. In addition, the team will build awareness for the client through all mediums, including management and redesign of the Beyond Cotton Shopify website, digital advertising, social media, email, and print suppo

Group Five West Named Agency of Record for Big Brothers Big Sisters of Central Arkansas
LITTLE ROCK, August 30, 2021 /-- Group Five West Smart Marketing TM, has been named agency of record for Big Brothers Big Sisters of Central Arkansas. This non-profit one-to-one mentoring program strives to empower the lives of youth in Central Arkansas. Big Brothers Big Sisters of Central Arkansas has tasked the Group Five West Smart MarketingTM team with handling the brand's overall marketing strategy and messaging. In addition, the team will build awareness for the client

Do you have a marketing plan for 2021?
All businesses need a marketing plan. The plan should provide a consistent approach so that a company can continue to attract and retain customers and promote its brand, products, and services. It should include research, information, past marketing performance history, and a plan for creating future marketing and advertising strategies. Without a marketing plan, a business can have many ideas, opinions, and strategies floating around without cohesion. Why do you need a marke

How Content Can Help Your Brand Keep Calm and Carry On — Virtually
In these extraordinary times, we are being tested on multiple fronts — at home, at school, and at work. Many questions remain, and new norms, new needs, new relationships, and new experiences are quickly emerging. “Virtual” appears to be the word of the year. Our Road Ahead As marketers emerge from the initial shock of the pandemic’s effect and begin to make tactical plans for the short term and prepare for the uncertainty of the near and long term, content teams will be test


Your New Office - Working From Home 101
With a lot of us working from home right now, here are some tips that will help to keep you productive, adjust to the new routine, and offer a comfortable work-home office space. Work Space. You need a quiet place to set up your computer, with natural light and near an electrical outlet. Make the space clean, and clutter-free to reduce distraction. Position your monitor so that it is eye level when you’re sitting (place it on something if needed). Choose a comfortable chair t