When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in analytics allow you to track and improve your efforts over time. Plus, all the free social-media tools make it easy to use and maintain an active presence. As you look ahead to 2018 and b
Let's face it; company owners and marketing professionals have an enormous amount on their plates. With marketing becoming more complex, it seems that responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming. This is especially true if your company wants you to sell more with less. 1) Measurement is becoming more sophisticated There are more expectations than ever to be able to prove strategies are effective v
Ready to kick your Instagram marketing up a notch? These clever small businesses offer ideas. There are a million and one Instagram marketing posts out there, and 99 percent of them offer the same solid, sensible advice. But what if you've mastered the basics -- you've nailed down your goals, started posting regularly, fine-tuned your profile, and begun tracking your progress -- and now you're looking to kick things up a notch? Here are 5 ways smart businesses use Instagram.
Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies in use: In fact, most proponents will tell you it also comes with one of the industry’s highest average returns on investment (ROI). Obviously, however, not all content marketers are equally successful. You may receive 28 percent of your company’s marketing budget
Consumers no longer wait on anything. For consumers and marketers alike, mobile has forced a rewriting of the rules. Consumers have become more empowered than ever to get what they want, when they want it. Waiting has become a thing of the past. That translates into today's pervasive micro-moment behavior—immediately turning to a device to know, go, do, and buy. To capitalize on that behavior and win over consumers, marketers have been forced to rewrite the rule book. You mus