Your blog posts are full of words, but how many numbers do they contain? Well, here’s a statistic for you: there are roughly 30.6 million bloggers in the United States alone. And amidst the consumer trust crisis, if you aren’t giving your readers the facts necessary to back up your points and establish trust, it’ll be more likely for you to get filtered out as white noise. But are statistics really that important to make a good blog post? And if so, how can you get them? The

Challenge MidSouth Casters & Equipment in Memphis, TN, was looking for a way to build its brand and grow its presence throughout the Mid-South. Solution Group Five West provided marketing consulting services and prepared a strategic plan to help build the brand and increase market share. The plan included a logo design, a new website, collateral material production, email marketing campaign, and a direct marketing campaign that targeted several niche markets. Results 747 new

Challenge Baldwin & Shell Construction Company in Little Rock, AR, was in the process of a very large transition from one CEO to another. The company required a strategic, fast-paced marketing plan that would allow both the public announcement and the internal employees to clearly follow the change of leadership while maintaining and building on an already successful brand. The turn around time on the strategic plan and its implementation is six weeks. Solution Group Five

Challenge Supreme Fixture Company in Little Rock, AR, was opening a new retail store that specialized in selling commercial kitchen equipment and supplies. They were looking for a way to introduce the store to a variety of markets. Solution Group Five West developed a complete marketing program that would introduce the store to professional chefs, restaurant owners, and high-end residential customers. The program included: a company brochure, direct marketing campaign, tr

It turns out that to truly drive customer loyalty, the most important factor is reducing customer effort, according to Harvard Business Review. However, decreasing customer effort is easier said than done, but conversational marketing could provide the winning formula. By offering customers the opportunity for a two-way conversation and combining technology with human expertise, businesses can significantly better their customer service and considerably improve the ease at wh

1. Create effective subject lines It increases the odds of having your message read. Good subject lines are unique, specific, and urgent while implying that there is value inside the email. 2. Keep messaging short and sweet Time is precious, and attention spans are short. Keep your email under 150 words. 3. Ask for a response. Want them to contact you? Prompt them to call. Want them to buy your product? Invite them to do so. 4. Target the perfect delivery time Modify your mes