Retail marketing is fast-paced, changes quickly, and requires detailed planning and consistent delivery.
SERVICES PROVIDED
Marketing Strategy
Tagline Development
Shopify Website Design
& Development
Search Engine Optimization
Direct Marketing
Email Marketing
Social Media Marketing
Marketing Consulting
CHALLENGE
Beyond Cotton was looking for a brand-building strategy that could provide a roadmap for showcasing their unique clothing lines, increasing sales, keeping the brand relevant, and assisting in building new relationships with potential customers.
RESULT
A new Shopify website was designed to showcase the ultra-modern clothing collections from designers worldwide. In addition, a Facebook and Instagram store was set up, a tagline was created and added to the store logo for an immediate identifier and to set the brand apart from the competition. In addition, a comprehensive email marking, digital marketing, and texting campaign were initiated for a consistent approach to the target markets. Monthly performance reports were generated to track the effectiveness of the campaigns and sales revenue figures.
When looking for marketing assistance, I looked for a professional team that understood retail, fashion, and that could
Group Five West fit the bill. Their depth of understanding retail marketing combined with the agency's track record made this a perfect union.
deliver results.
Susan Parke
Owner, Beyond Cotton