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Consumers evaluate, make judgements and take action
when they feel an emotional response.

Arrow website


Marketing Strategy
Logo Design
Brand Collateral
Trade Publication Ads
Graphic for Vehicles

Direct Marketing
Email Marketing
Social Media
Facebook Advertising
Marketing Consulting

Habitat for Humanity of Central Arkansas was looking for a professional marketing approach that would reach potential donors and retail customers who wanted to donate items to their ReStores. Also, the program needed to communicate their mission to the Central Arkansas area in a streamlined and engaging way.



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To ease confusion on how Habitat for Humanity of Central Arkansas and ReStore were connected to one another, Group Five West designed a way for the two logos to appear together so that the general public could quickly grasp that the two entities were related. In addition, we added a tagline that would convey their purpose. Group Five West also redesigned a new website, created trade publication advertising, provided new graphics for their pickup vehicles and created a consistent engaged-driven social media campaign that enforced the Habitat mission.

I just want to let you and all the folks at Group 5 West how much we appreciate all you have done for Art’s Marine.  For the first time, our website plays a very effective part in our sales and marketing plan. Not to mention building our social media platform, we couldn’t be happier with your advice and



and look forward to growing together. You are a valued part of our team.



John Gentry

General Manager

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